Proton launches Persona in Middle East

Proton has launched its Persona into the Middle Eastern market - the model was launched both in Saudi Arabia on Nov 22 and Egypt on Nov 24. The Gen2 model was also launched in Egypt. This will be followed by a series of launches in Oman, Qatar, Bahrain and Syria market over the next two months.

Proton entered the Saudi market in 2006 when it introduced the Waja model via a smart partnership collaboration with local outfit Al Rashed Al Thunayan Auto Co.

As for Egypt, the company first launched the Waja and Wira models in 2001 and in 2006 brought in the Gen.2 hatchback, with Alpha Ezz Elarab Co being its distributor in the country.

Article and image source : star-motoring.com