KUALA LUMPUR, Dec 18 (Bernama) -- The All-New Honda City 1.5 sedan is expected to boost Honda Malaysia Sdn Bhd sales in 2009 with 18,000 units targeted to be sold in the first year of its launch despite the current global economic slowdown.Managing director/chief executive officer, Atsushi Fujimoto, said the company was confident of achieving the target in view of the positive growth in the local motor vehicle market.
"We are looking to sell 1,500 units a month. The market here is much better than in Europe, the US and Japan which are facing a slowdown in their car industry," he told reporters after the launch of City here on Wednesday.
Fujimoto said Malaysia's economy was not badly affected by the current crisis.
"Malaysia has a safe and stable financial system. Honda Malaysia will not call for any retrenchment and cut its operation," he said.
The All-New City model is the third generation Honda City.
It is available in two variants. The City grade S sells at RM84,980 (on-the-road price with insurance) and the grade E at RM89,980.
The grade S offers essential features of the All-New City while the grade E variant offers additional features such as paddle shift, rear reclining seat, rear underseat tray and 16-inch alloy wheels.
The City is powered by the new i-VTEC engine and is the first in the 1.5-litre sedan segment to come with the five-speed automatic gear transmission.
Honda City was first introduced in 1996 in response to the growing needs and want for cars among Asians in tandem with the economic growth in the region.
It has become a strategic model for Honda following the Civic, Accord, CR-V and Jazz, with cumulative sales passing one million units as at late May this year.
Source : BERNAMA
2009 All New Honda City
No comments:
Post a Comment